Hotel Firmdale di London Utara

"Love this hotel. Feels like a five star hotel and like home at the same time."

"This is a wonderful and hip hotel in a great part of Soho. The room was beautiful, the staff was very attentive. The location was amazing. The only thing I can say that's somewhat negative is that we missed having coffee and tea in the room. Most hotels will have these amenities but they were not available in the room."

"Beautiful, small hotel in lovely neighborhood. Feels outside the most touristy parts of London. Some of the rooms a bit quirky, but still lovely. Helpful staff. Beautiful garden, so ideal for warm weather"

"Beautiful room, excellent staff and great restaurant in a great location."

"Amazing staff, comfortable rooms and public spaces."

"Wonderful as always! A home away from home in London. Great and helpful staff, perfect location, wonderful breakfast - I crave the berry compote- beautiful, immaculate rooms and common spaces. A perfect stay!"

"Excellent breakfast. All of the staff was polite and helpfrl"

"Perfect location especially if you like to walk to great restaurants off Baker St. The staff is extremely helpful and the rooms have the most comfortable beds. My only disappointment is they are fully booked when we come back to London later this month. This is an amazing hotel!"