Seoul

Travel Guide

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm.

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema.

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum. Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city centre features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Find the best Seoul areas for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is RM1,165 per night from 20 Aug to 21 Aug
RM1,165
RM1,409 total
20 Aug - 21 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,002 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 5 Jul 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is RM626 per night from 19 Aug to 20 Aug
RM626
RM689 total
19 Aug - 20 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,743 reviews)
"Good location convenient to subway. Airport shuttle bus is nearby"

Reviewed on 20 Jul 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu Seoul
The price is RM1,580 per night from 12 Aug to 13 Aug
RM1,580
RM1,738 total
12 Aug - 13 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and an outdoor pool. Our guests praise the helpful staff and the property condition in their ...
9.4/10 Exceptional! (1,006 reviews)
"Everything was great and staff were super helpful."

Reviewed on 20 Jul 2026

The Shilla Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,645 reviews)
"위치 좋고, 서비스 좋습니다, 다만 화장실에서 하수구 냄새가 심하고 빨래하면 드라이어가 잘 작동을 안해서 빨래가 잘 안 마릅니다."

Reviewed on 17 Jul 2026

Orakai Insadong Suites
Uljiro Co-Op Residence

Uljiro Co-Op Residence

3 out of 5
246, Eulji-ro, Jung-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, a fitness centre and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular ...
8.2/10 Very good! (2,847 reviews)
"Overall you do get what you pay for,but the area is very convenient for central seoul room is rather small but functional Shower a bit cramped. Overall the building shows age Gym isn't very useful if you're looking for a serious workout"

Reviewed on 8 Jul 2026

Uljiro Co-Op Residence
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,660 reviews)
"Always nice to staying this hotel."

Reviewed on 18 Jul 2026

Oakwood Premier Coex Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Seoul attractions

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