Insa-dong

Seoul

Insa-dong
Insa-dong
Insa-dong
Insa-dong
Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries.

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighbourhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery.

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu.

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is RM447 per night from 26 Jul to 27 Jul
RM447
RM491 total
26 Jul - 27 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,130 reviews)
"Great"

Reviewed on 24 Jun 2026

AMID HOTEL SEOUL
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is RM684 per night from 14 Jul to 15 Jul
RM684
RM752 total
14 Jul - 15 Jul
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,624 reviews)
"Quick friendly and efficient check in and out. Excellent apartment. Very clean and great location. Highly recommend"

Reviewed on 25 Jun 2026

Orakai Insadong Suites
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is RM368 per night from 15 Jul to 16 Jul
RM368
RM404 total
15 Jul - 16 Jul
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.8/10 Excellent! (685 reviews)
"Great location for the metro, bus, local restaurants. Easy access to Bukhansan. Close to Palace. Loved dining in nearby Euljiro neighborhood."

Reviewed on 23 Jun 2026

N285 Hotel Insadong
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is RM661 per night from 14 Jul to 15 Jul
RM661
RM727 total
14 Jul - 15 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,606 reviews)
"The suites are very spacious and comfortable for families. The amenities are adequate, was impressed with the full size fridges in the suites, not sure if it's the same for normal rooms. Could be better if basic cooking equipment are provided in the room instead of having to rent (I think it comes ..."

Reviewed on 25 Jun 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is RM683 per night from 20 Jul to 21 Jul
RM683
RM751 total
20 Jul - 21 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.4/10 Exceptional! (3,587 reviews)
"This hotel my best friend and I call our home away from home. The staff are super friendly and can speak English. I love that you get free bottles of water and then tea/instant coffee. The rooms are cleaned daily. It is beyond close to the subway and walking distance to quite a few popular areas. ..."

Reviewed on 25 Jun 2026

ENA Suite Hotel Namdaemun
Glad Mapo

Glad Mapo

3.5 out of 5
92, Mapo-daero, Mapo-gu Seoul Mapo
The price is RM563 per night from 30 Jun to 1 Jul
RM563
RM620 total
30 Jun - 1 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,000 reviews)
"Quite good experience with Mapo"

Reviewed on 18 Jun 2026

Glad Mapo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong

Explore a world of travel with Expedia