Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Things to do
DMZ Tour including Hotel Pick up
Seoul: DMZ with Optional Suspension Bridge, North Korea View
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Full Day DMZ Tour by Expert with Suspension Bridge&DPRK Gallery
Seoul: Nami Island and Garden of Morning Calm opt Railbike
Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush
Top hotels in Seongbuk-dong
Grand Hyatt Seoul
Such a lovely way to start our adventure in Korea. The view was stunning, food amazing and the service kind and engaged.
Reviewed on 10 Feb 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Check in and check out was incredibly fast and easy. There are two convent stores near by, one in the building and a GS25 across the street. Perfect location, only a 5 min walk from the subway. Room was clean and service was perfect. I’d recommend this stay for anyone who wants to be near Myeongdong ...
Reviewed on 17 Feb 2026
ENA Suite Hotel Namdaemun
Everything was great. Helpful and polite staff. Great location. Walking distance from attractions, restaurants, and City Hall subway station.
Reviewed on 17 Feb 2026
Shilla Stay Seodaemun Seoul Station
Everything was good enough.
Reviewed on 16 Feb 2026
LOTTE CITY HOTEL MYEONGDONG
Most of the staff specifically the ladies were very friendly. Clean rooms, location.
Reviewed on 16 Feb 2026
L7 HONGDAE by LOTTE HOTELS
Nice rooms, very accommodating a mind great location
Reviewed on 11 Feb 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Seongbuk-dong
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- Baeksasil Valley
- Bangsan Market
- Bugak Skyway
- Cheonggye Plaza
- Choi Sunu House
- Choong Ang High School
- Daehan Hospital
- Dongdaemun Design Plaza
- Dongwha Duty Free Shop
- Doota Mall
- Gwangjang Market
- Gyeongbokgung Palace
- Gyeonghuigung Palace
- Heunginjimun Gate
- Hyundai City Outlet
- Ikseon-Dong Hanok Village Holidays
- Insa Art Center
- Kokdu Museum
- Korea Furniture Museum
- Kyung-In Museum of Fine Art
- Mt. Inwang
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- Sungkok Art Museum
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