Samseong-dong

Seoul

Samseong-dong showing interior views
Samseong-dong showing interior views
Samseong-dong showing outdoor art
Samseong-dong which includes shopping and interior views as well as a small group of people
Samseong-dong which includes interior views, shopping and signage

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is RM1,506 per night from 6 Apr to 7 Apr
RM1,506
RM1,823 total
6 Apr - 7 Apr
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
9.6/10 Exceptional! (1,004 reviews)
excellent location and service

Reviewed on 22 Feb 2026

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is RM464 per night from 8 Mar to 9 Mar
RM464
RM510 total
8 Mar - 9 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the clean rooms in their reviews. ...
Shilla Stay Samsung COEX Center
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is RM656 per night from 16 Mar to 17 Mar
RM656
RM794 total
16 Mar - 17 Mar
includes taxes & fees
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,544 reviews)
Everything especially staffing

Reviewed on 28 Feb 2026

Oakwood Premier Coex Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is RM1,067 per night from 9 Mar to 10 Mar
RM1,067
RM1,291 total
9 Mar - 10 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the breakfast and the helpful staff in their reviews. ...
9.2/10 Wonderful! (110 reviews)
Very clean and nice

Reviewed on 5 Mar 2026

The Westin Seoul Parnas
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is RM430 per night from 8 Mar to 9 Mar
RM430
RM473 total
8 Mar - 9 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,799 reviews)
Clean rooms with a great view. There were glasses in the room, not even plastic cups, but some were provided when we requested them. The staff were helpful.

Reviewed on 17 Feb 2026

L7 GANGNAM by LOTTE HOTELS
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is RM753 per night from 8 Mar to 9 Mar
RM753
RM911 total
8 Mar - 9 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,006 reviews)
Best ever !

Reviewed on 22 Feb 2026

Grand Hyatt Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Kimchi Museum and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Night life in Gangnam. #SpringFun

Yeoksam 1-dong

While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheran-ro, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest featuring a garden and a bridge

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Seocho-gu featuring modern architecture, a bridge and a river or creek

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itaewon Antique Furniture Street and Itawon Street. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu


Samseong-dong

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