Samseong-dong

Seoul

A modern indoor space with a glass staircase, metal scaffolding, and a sign reading "North".
A large bronze sculpture of a hand holding a bottle labeled "GANG NAMI STYLE" in an urban setting with tall buildings and a clear sky.
A modern shopping mall with escalators, glass railings, and illuminated signs.
A Zara Home store with a modern interior design, featuring a bed, a mannequin, and various home decor items.
A cluster of modern skyscrapers with reflective glass facades under a clear blue sky.

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is RM517 per night from 11 Aug to 12 Aug
RM517
RM569 total
11 Aug - 12 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,875 reviews)
"- Coin laundry on the 9th floor only accepts 1000W Korean Won. - Choice of complimentary coffee could have been better. - Desk and Ottoman/ Pouffe is too small, no chair is provided making long computer work very uncomfortable."

Reviewed on 13 Jul 2026

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is RM1,394 per night from 2 Aug to 3 Aug
RM1,394
RM1,686 total
2 Aug - 3 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
9.6/10 Exceptional! (1,008 reviews)
"Clean, modern, business luxury type hotel. Location is decent (right above coex and 2 metro stations). Taxis are a problem especially during rush hour. For foreigners, it is particularly even more difficult as 1) there is basically no flagging down taxis even at the hotel as all taxis even when dropping ..."

Reviewed on 10 Jul 2026

Grand InterContinental Seoul Parnas by IHG
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is RM1,123 per night from 6 Aug to 7 Aug
RM1,123
RM1,359 total
6 Aug - 7 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the breakfast and the helpful staff in their reviews. ...
9.4/10 Exceptional! (211 reviews)
"Overall experience I recommend thanks"

Reviewed on 13 Jul 2026

The Westin Seoul Parnas
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is RM1,320 per night from 5 Aug to 6 Aug
RM1,320
RM1,597 total
5 Aug - 6 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,008 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 5 Jul 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
Fully refundableReserve now, pay when you stay
The price is RM743 per night from 4 Aug to 5 Aug
RM743
RM817 total
4 Aug - 5 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,714 reviews)
"Clean and comfortable. Excellent facilities including washing machine in room. Really good room with lots of storage. The gym was decent and well equipped. Good location for exploring the city and lots of great restaurants nearby. Has a nice roof garden as well for good views of city. Highly ..."

Reviewed on 14 Jul 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is RM896 per night from 12 Aug to 13 Aug
RM896
RM1,084 total
12 Aug - 13 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
9.4/10 Exceptional! (1,511 reviews)
"I stayed at this location twice during my vacation in Korea. Both stays were great over all but the second room was a bit less clean and not enough amenities such as a toilet paper and a tissue. However, every staff was still kind and very attentive with guests’ needs. Thank you very much and I would ..."

Reviewed on 14 Jul 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Samseong-dong

Find the best Samseong-dong areas for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Bukchon Hanok Village. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Samseong-dong

Explore a world of travel with Expedia