Samseong-dong

Seoul

Samseong-dong showing interior views
Samseong-dong
Samseong-dong which includes shopping and interior views as well as a small group of people
Samseong-dong which includes interior views, shopping and signage
Samseong-dong showing a city and a high rise building

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is RM444 per night from 4 Jan to 5 Jan
RM444
RM488 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (1,711 reviews)
This is the hotel I keep coming back to every time I am in town: great location, clean room, bedding, and great hospitality. There are plenty of restaurants and cafes nearby, with easy access to the subway station too. Will be back again.

Reviewed on 1 Dec 2025

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is RM988 per night from 4 Jan to 5 Jan
RM988
RM1,195 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
9.4/10 Exceptional! (1,008 reviews)
Professional set up. They gave me a comp bottle of red wine on check in for being Gold with Hotels.com. They needed a CC and I had to go back to check in desk and they gave me a small champagne bottle for my trouble

Reviewed on 17 Nov 2025

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is RM430 per night from 4 Jan to 5 Jan
RM430
RM473 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the clean rooms in their reviews. ...
8.2/10 Very Good! (1,016 reviews)
The staff was very friendly and professional. The room’s thermostat couldn’t be controlled. When the room was heated, we couldn’t lower temp and were asked to open the window for cooling it down. There was a huge construction going on outside and it was occasionally noisy.

Reviewed on 21 Nov 2025

Shilla Stay Samsung COEX Center
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is RM477 per night from 5 Jan to 6 Jan
RM477
RM525 total
5 Jan - 6 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,172 reviews)
A pretty good location for Myeongdong and for public transport from the airport (the Airport Limo bus stops by the nearby Park Hotel) and for City Hall Metro Station and lots of buses. Not too far from the main railway station either. There are better located hotels right in Myeongdong, but they ...

Reviewed on 2 Dec 2025

ENA Suite Hotel Namdaemun
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is RM773 per night from 5 Jan to 6 Jan
RM773
RM935 total
5 Jan - 6 Jan 2026
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (1,341 reviews)
completely satisfied with stay including cleaness, professional, very kind service of all the staff: gate door, front desk, guest service and room service, receiving online orders delivering to the room, bag storage and

Reviewed on 1 Dec 2025

Lotte Hotel World
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
The price is RM265 per night from 5 Jan to 6 Jan
RM265
RM292 total
5 Jan - 6 Jan 2026
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,852 reviews)
The bed was too low and uncomfortable.

Reviewed on 2 Dec 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Seven Luck Casino Seoul Gangnam Branch and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Seoul Forest showing a garden and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park featuring a skyscraper, a city and a park

Songpa-gu

4.5/5(5 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring modern architecture, a bridge and a river or creek

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong
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Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu


Samseong-dong