East Florence

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Regency Square Mall

You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Regency Square Mall

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

RM103
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

RM103
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is RM1,025 per night from 7 Dec to 8 Dec
RM1,025
RM1,178 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (748 reviews)
Good

Reviewed on 30 Nov 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is RM481 per night from 20 Dec to 21 Dec
RM481
RM554 total
20 Dec - 21 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (325 reviews)
The room was great!

Reviewed on 29 Nov 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
Fully refundable
The price is RM271 per night from 6 Dec to 7 Dec
RM271
RM301 total
6 Dec - 7 Dec
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (142 reviews)
Always friendly and helpful and kind. Quiet and clean

Reviewed on 4 Nov 2025

Budget Inn & Suites
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is RM256 per night from 9 Dec to 10 Dec
RM256
RM284 total
9 Dec - 10 Dec
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (982 reviews)
Comfortable room and friendly staff

Reviewed on 28 Nov 2025

Days Inn by Wyndham Muscle Shoals Florence
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W Tuscumbia AL
The price is RM360 per night from 7 Dec to 8 Dec
RM360
RM399 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (630 reviews)
The room was very nice and clean. The whole hotel was beautiful. The only complaint we have is that they gave someone else a key to one of our rooms that our daughter and her family were still in. They were using a key card, trying to get into my daughter's room at about 9am. Thankfully the cards ...

Reviewed on 28 Nov 2025

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (792 reviews)
Great staff and location

Reviewed on 30 Nov 2025

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The Stricklin Hotel
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence