Florence

Travel Guide

Florence which includes a park and heritage architecture
Florence
Florence which includes a house
Florence featuring a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (792 reviews)
Great staff and location

Reviewed on 30 Nov 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is RM278 per night from 7 Dec to 8 Dec
RM278
RM320 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (889 reviews)
The room was clean. The staff accommodating and friendly. Didn't ready their bio well because there is no elevator on this property. They were kind enough to change our room to the first floor. Only the ice machine in the main building was working. Nothing in the vending machine.

Reviewed on 28 Nov 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is RM423 per night from 7 Dec to 8 Dec
RM423
RM487 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (744 reviews)
Immediately when we walked in, the aroma in the lobby was so clean smelling. Check in was quick and the front desk attendant was polite. The room was nice and clean. The bed was comfortable.

Reviewed on 29 Nov 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Dothan

stayAPT Suites Dothan

2.5 out of 5
259 Hospitality Ln Dothan AL
Stay at this business-friendly aparthotel in Dothan. Enjoy free Wi-Fi, free parking and a fitness centre. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (165 reviews)
It was an amazing experience!! Everything was clean and nice!! Thank you

Reviewed on 19 Nov 2025

stayAPT Suites Dothan
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Stay at this business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National Wildlife ...
9.4/10 Exceptional! (233 reviews)
Everything is great at this property, Except miniature bathtub, and blindingly bright hallway lights on all night. At all stay apt properties.

Reviewed on 22 Nov 2025

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn

stayAPT Suites Auburn

3.5 out of 5
1656 South College Street Auburn AL
Stay at this aparthotel in Auburn. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
8.6/10 Excellent! (267 reviews)
My husband and I were in Opelika AL for business for 16 days in November and were very comfortable staying at stayAPT! The staff were extremely friendly and helpful. The location was convenient and near shopping, food, and gas stations. The space is comfortable, clean, and nicely laid out. It was ...

Reviewed on 23 Nov 2025

stayAPT Suites Auburn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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