East Florence

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

RM135
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

RM106
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

RM106
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is RM1,228 per night from 20 Jul to 21 Jul
RM1,228
RM1,412 total
20 Jul - 21 Jul
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (717 reviews)
Great as always
"Always a great time here. Very clean and service is impeccable."

Reviewed on 29 Jun 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott
Residence Inn Florence Marriott
3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is RM531 per night from 10 Aug to 11 Aug
RM531
RM611 total
10 Aug - 11 Aug
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (308 reviews)
"The staff was so nice and the rooms were so nice and clean"

Reviewed on 4 Jun 2025

Residence Inn Florence Marriott
Budget Inn & Suites
Budget Inn & Suites
2.5 out of 5
1238 Florence Boulevard, Florence, AL
The price is RM280 per night from 15 Jul to 16 Jul
RM280
RM311 total
15 Jul - 16 Jul
includes taxes & fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff in our reviews. Popular attractions ...
7.6/10 Good! (120 reviews)
"They werte nice and clean and quiet"

Reviewed on 26 Jun 2025

Budget Inn & Suites
The ColdWater Inn
The ColdWater Inn
3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
Fully refundable
The price is RM340 per night from 15 Jul to 16 Jul
RM340
RM378 total
15 Jul - 16 Jul
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. ...
8.8/10 Excellent! (501 reviews)
"Hotel was very nice. Great for our short stay."

Reviewed on 12 Jul 2025

The ColdWater Inn
Days Inn by Wyndham Muscle Shoals Florence
Days Inn by Wyndham Muscle Shoals Florence
2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is RM286 per night from 20 Jul to 21 Jul
RM286
RM317 total
20 Jul - 21 Jul
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff in our reviews. ...
8.4/10 Very Good! (881 reviews)
Nice place!
"Nice place. Would stay again! Great breakfast and service!"

Reviewed on 13 Jul 2025

Days Inn by Wyndham Muscle Shoals Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (715 reviews)
"Great location!"

Reviewed on 8 Jul 2025

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The Stricklin Hotel
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence