Wisconsin

United States of America

Milwaukee Art Museum featuring night scenes and modern architecture
Photo provided by NC Tourism - Bill Russ
Milwaukee Art Museum which includes art and modern architecture
Discovery World featuring modern architecture
Photo provided by NC Tourism - Bill Russ

Wisconsin’s residents are proud of the state’s many charms, which include its cheese industry, scenic lakes, sports teams and architecturally innovative cities.

Discover the myriad appeals of Wisconsin, a state that combines stunning lake scenery with cultured, stylish cities. Marvel at eye-catching architecture and charming museums before escaping into the canyons, forests and rivers in Wisconsin’s numerous state parks.

Learn about the earliest history of Wisconsin at museums and historic sites dedicated to the state’s Native American population. Attractions such as the Forest County Potawatomi Museum and the Oneida Nation Museum help to preserve cultures and traditions that have existed here for thousands of years.

Take plenty of time to appreciate the numerous cultural attractions in Milwaukee. Wisconsin’s largest city hosts the Harley-Davidson Museum, several breweries and Discovery World, a family-friendly science museum. Don’t miss the Milwaukee Art Museum, a gorgeous modernist building designed by Santiago Calatrava. In the capital city, Madison, marvel at the State Capitol, one of the largest in the US, and browse the collections at the Museum of Contemporary Art.

Both Madison and Milwaukee feature architecture designed by Frank Lloyd Wright, including Madison’s eye-catching Monona Terrace. The famous architect designed his own home in Taliesin East, which features a museum dedicated to his work.

Relax in tranquil Door County, which offers five state parks and trendy towns with art galleries and intimate music venues. Head south of the peninsula to Green Bay, where you can experience Wisconsin’s love of sports at Lambeau Field, home of the Packers football team. While here, visit the engaging National Railroad Museum, which charts the history of the railroad in America.

Plunge down the rides of multiple water parks in Wisconsin Dells, where you can also enjoy riverboat tours into the canyons and woods of the surrounding region.

Seek adventure in the natural beauty of Wisconsin. Land O’ Lakes has year-round activities including frozen-lake fishing, downhill skiing and kayaking. Paddle around the cliffs and islands of Apostle Islands National Lakeshore, which follows the shorelines of Lake Superior.

General Mitchell International Airport, near Milwaukee, is a convenient point of entry into the state. Winter in Wisconsin brings snow sports, fall comes with colorful foliage but summer and spring offer warm days and lively festivals in the cities.

Popular cities in Wisconsin

Charles Allis Art Museum which includes interior views
Milwaukee
Known for Theaters, Rivers and Art
Explore Milwaukee: its beer, art, sports and more!

Reasons to visit

  • Harley-Davidson Museum
Wisconsin Dells
Wisconsin Dells
Known for Waterparks, Entertainment and Rivers
This Midwestern city is all about family-friendly fun. It has more than 20 water parks, as well as theme parks, themed hotels and exciting river cruises.

Reasons to visit

  • Mt. Olympus Water and Theme Park
Madison featuring a garden, a house and flowers
Madison
Known for Dining, Shopping and Universities
Come to Madison and enjoy its university life, live music and art.

Reasons to visit

  • University of Wisconsin-Madison
Lake Geneva
Lake Geneva
Known for Lakes, Dining and Relaxing
Come to relaxing Lake Geneva and enjoy its lake views, camping and beaches.

Reasons to visit

  • Lake Geneva Cruise Line
Green Bay featuring a park and heritage architecture
Green Bay
Known for Dining, Family-friendly and Shopping
“Titletown U.S.A” is known for its sports culture and fabulous outdoor attractions, such as the huge wildlife sanctuary within its city limits.

Reasons to visit

  • Lambeau Field
La Crosse featuring street scenes and a city
La Crosse
Known for Rivers, Shopping and Bars
This southwest Wisconsin city offers gorgeous hilltop views, year-round outdoor pursuits and an important religious site.