Things to do in Martina Franca

Activities, attractions and tours

A historic stone square with buildings, a tree, and a stroller.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.
An aerial view of a beach with people, colorful umbrellas, and clear turquoise water.
A vintage car parked on a cobblestone street, with classical architecture and a clear blue sky in the background.
A crowded square at night with illuminated buildings and a crowd of people.

Things to do

Ostuni: Walking Tour

Ostuni: Walking Tour

RM938
per traveller
Ostuni: Walking Tour
Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

RM150
per adult
96% of travellers recommend
Wine Experience: vineyard, wines and food
Discover the Lama D'Antico Rock Park and its Rock Churches

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

RM70
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
Alberobello

Alberobello and Matera Bus Tour, from Bari

RM258
per adult
88% of travellers recommend
Alberobello and Matera Bus Tour, from Bari
Piazza Vittorio Emanuele - Cisternino

Ebike tours: the villages of Valle d'Itria and tasting of typical products

RM418
per adult
Ebike tours: the villages of Valle d'Itria and tasting of typical products
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Most popular experiences in Martina Franca

Tours & day trips

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Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
9.0 out of 10 with 187 reviews
Free cancellation available
Price is RM 256 per adult
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Classes & workshops

See all 43 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is RM 209 per adult
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Adventure & outdoor

See all 36 activities
Alberobello Guided Segway and Mini Golf Cart Tour

Alberobello Guided Segway and Mini Golf Cart Tour

Activity duration is 1 hour
10.0 out of 10 with 73 reviews
Free cancellation available
Price is RM 232 per adult*
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Shows & concerts

See all 7 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is RM 209 per adult
Ostuni: Olive Oil Tasting TourOpens in new tab

Spa & wellness

See all 7 activities
Pozzo Faceto: Botanic Garden

Pozzo Faceto: Botanic Garden

Free cancellation available
Price is RM 54 per adult
Pozzo Faceto: Botanic GardenOpens in new tab

What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
See properties
A historic church with a bell tower and arched windows.

Noci

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A historic courtyard with arches, outdoor seating, and potted plants.

Crispiano

An aerial view of a historic city with a prominent domed building featuring intricate mosaic patterns.

Grottaglie

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your holiday adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travellers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighbourhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.

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