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Top reasons to visit Niigata Prefecture

• Skiing Adventures: Niigata Prefecture is renowned for its excellent ski resorts, perfect for thrill-seekers and snow sports enthusiasts.
• Cultural Experiences: Explore local arts festivals and historical sites that showcase the region's rich heritage.
• Scenic Landscapes: Enjoy breathtaking autumn drives and serene natural beauty in areas like Sakonmachi.
• Diverse Accommodations: Choose from charming guesthouses to luxurious hotels, including rejuvenating hot spring resorts.
• Gastronomic Delights: Indulge in local cuisine around Niigata Station, offering a vibrant culinary scene.

Find great hotels in Niigata Prefecture

In Niigata Prefecture, you’ll discover a diverse array of accommodations, from charming guesthouses to luxurious hotels. Whether you're seeking a rejuvenating hot spring experience, a pet-friendly retreat, or proximity to ski resorts, this region caters to all preferences. Notable options include the Akakura Kanko Resort and Albirex Niigata, where you can enjoy a delightful buffet breakfast, pristine facilities, and a restful night’s sleep.

• APA Hotel & Resort Niigata Ekimae Odori: A contemporary retreat, APA Hotel & Resort Niigata Ekimae Odori is perfect for modern travellers seeking comfort and convenience. This 3-star hotel boasts a variety of dining options, including a vibrant bar and restaurant, and a daily buffet breakfast to energise your day. The property offers excellent fitness facilities for those keen to maintain their workout routine while away. In-room entertainment features a flatscreen television and digital channels, ensuring you can unwind after a day of exploration in the beautiful Niigata Prefecture.
• Art Hotel Niigata Station: Embracing inclusivity, Art Hotel Niigata Station is an inviting 3-star accommodation ideal for LGBTQIA travellers. Its prime location near the station makes it a convenient base for exploring the region’s cultural gems. This hotel is not only a welcoming space but also serves as a canvas for artistic expression, featuring unique decor and artistic installations throughout. Guests appreciate the friendly atmosphere and the commitment to providing an exceptional stay for all, making it a popular choice for those looking to connect with like-minded individuals.
• Naeba Prince Hotel: An adventurer's paradise, Naeba Prince Hotel is the go-to destination for ski enthusiasts. Located conveniently close to ski lifts and shuttle services, this 3-star hotel offers direct access to winter sports activities, including snowboarding, downhill skiing, and on-site ski rentals. The hotel also provides lessons for beginners, ensuring that everyone can enjoy the thrilling snow activities. After a day on the slopes, relax in comfortable accommodations designed to rejuvenate your spirit, making it an ideal choice for thrill-seekers and outdoor lovers.

Where to stay in Niigata Prefecture

Niigata Prefecture offers a captivating blend of culture and adventure, making it a perfect destination for tourists. Explore the vibrant atmosphere around Niigata Station, where you can indulge in local cuisine and discover historical sites. Venture to Sakonmachi for serene landscapes and autumn drives that showcase the region's stunning natural beauty. Whether you're skiing in the winter or enjoying the sunny weather, Niigata promises a unique and relaxing travel experience.

• Niigata: Nestled along the western coast of Honshu, Niigata is a vibrant city renowned for its diverse offerings. With a mix of urban excitement and natural beauty, the city attracts a steady flow of visitors year-round, peaking in April and during the summer months. Adventure seekers flock here for exhilarating ski experiences, while sports enthusiasts enjoy the well-equipped facilities. Notable attractions include impressive event venues and soothing hot springs that provide a perfect retreat after a day of activities. The nearby ski resorts offer thrilling slopes for all levels, making Niigata a must-visit for winter sports lovers.
• Yuzawa: Known as a premier skiing destination, Yuzawa is a charming city located in the heart of Niigata Prefecture. Its popularity surges during the winter months, particularly from December to February, when snow enthusiasts revel in the pristine ski fields and resorts. Beyond skiing, Yuzawa is famous for its relaxing onsens, where visitors can unwind in natural hot springs while taking in stunning mountain views. The picturesque Lake Yuzawa also offers a serene backdrop for leisurely strolls, and the blend of adventure and relaxation makes this city a favourite among tourists seeking both thrill and tranquillity.
• Myoko: Situated amidst breathtaking mountains, Myoko is a hidden gem for outdoor adventurers. This city draws visitors year-round, with the summer months seeing a surge in tourism. Known for its excellent skiing facilities, Myoko is popular for both its alpine sports and its scenic landscapes. The area is dotted with charming hot springs, providing a perfect way to relax after a day on the slopes. Additionally, the Myoko Kogen area offers rich cultural experiences, including local museums that showcase the region's history and traditions, making it an ideal destination for those seeking adventure and culture alike.

Things to do in Niigata Prefecture

Niigata Prefecture is an ideal destination for ski enthusiasts and adventure seekers, offering a range of activities such as skiing at various resorts and fields. Visitors can also enjoy local arts festivals, purchase unique souvenirs, and partake in exciting day events with different courses. This region combines thrilling sports with cultural experiences, making it a perfect spot for an unforgettable vacation.

Shopping

Discover the unique Kamihayashi Honami no Sato Road Station for local crafts and souvenirs. Visit Teradomari Fish Market Street for fresh seafood and delightful snacks in a lively atmosphere. Don't miss Nagaoka City Hall Plaza, perfect for family-friendly shopping amidst a vibrant city backdrop.

Recreation

At Denka Big Swan Stadium, immerse yourself in the lively atmosphere of sporting events that energise the spirit. For relaxation, Echigo Hillside Park offers serene nature trails and peaceful spots for meditation. Finally, unwind at Tsubame Onsen with rejuvenating hot springs to soothe your body and mind.

Adventure

Experience thrilling skiing at Naeba Ski Resort, where you can glide down pristine slopes surrounded by stunning mountain scenery. At Gala Yuzawa, enjoy the convenience of a ski lift and excellent snow conditions. Kagura Tashiro Ski Resort offers fantastic ski and sports vibes for all levels of adventurers.

Nightlife

Experience the vibrant nightlife in Niigata with a visit to the Niigata Prefectural Civic Centre, a cultural hub offering captivating performances. Enjoy the romantic atmosphere and immerse yourself in the local entertainment scene, where art and culture come alive after dark.

Booking tips and Expedia advantages for Niigata Prefecture

To save money during your visit to Niigata Prefecture, consider travelling in June, September, or November when prices are lower. Book your hotel about a month in advance or look for last-minute deals on Expedia. Wednesdays are the cheapest days to stay, while Saturdays tend to be pricier. Utilise Expedia’s search tools to find budget-friendly accommodations, and consider eco-certified options for sustainable stays. Additionally, save further by bundling your hotel, flights, and activities into an Expedia package for added discounts.

• The most and least expensive months on average to stay in a hotel: The cheapest months to stay in Niigata Prefecture are June, September and November, where the prices are slightly lower. This is in comparison to December to February, where prices are slightly higher.
• The best time to book a hotel: The cheapest time to book a hotel in Niigata Prefecture is usually 1 month out from when you are planning to stay, though if you're late to the party, have a look at Expedia's last minute deals - the green banner below the hotel's price indicates a discounted rate.
• The most and least expensive days on average to stay in a hotel: The least expensive day to stay in Niigata Prefecture is Wednesday. The most expensive day to stay in Niigata Prefecture is Saturday.
• Find cheap hotels on Expedia: Expedia’s search tool enables you to set your budget, choose your desired location, and more. You can arrange your search results to display prices from lowest to highest, ensuring you see the most affordable hotels first. Additionally, you have the option to refine your search by hotel type; for instance, selecting the Eco-certified filter will showcase sustainable and environmentally friendly hotels that are available for booking.
• Consider bundling your trip: You can save money by combining your hotel booking in Niigata Prefecture with your flights and activities by opting for an Expedia package.

Find the best attractions in Niigata Prefecture

Niigata Prefecture offers an exciting blend of skiing, adventure, and sports, making it an ideal destination for tourists. Visitors can explore a variety of attractions, including museums, ski resorts, and urban parks, which cater to those seeking cultural experiences, outdoor activities, and family-friendly fun. Whether you are hitting the slopes or enjoying local heritage, Niigata is sure to provide a memorable vacation experience.

• Naeba Ski Resort: Experience thrilling outdoor adventures at Naeba Ski Resort, where you can enjoy skiing on pristine slopes surrounded by breathtaking mountain scenery. This resort offers activities for both beginners and seasoned skiers, making it a perfect winter wonderland.
• Takada Castle: Immerse yourself in the rich culture and romantic atmosphere of Takada Castle, known for its stunning architecture and beautiful gardens. Explore the historical significance of this castle, especially during cherry blossom season when the landscape transforms into a picturesque scene.
• Futatsugame Beach: Relax and soak up the sun at Futatsugame Beach, a beautiful coastal escape featuring soft sands and serene waters. Ideal for beach lovers, this spot is perfect for swimming, sunbathing, and enjoying the scenic views of the surrounding landscape.

Best time to go to Niigata Prefecture

The best time to visit Niigata Prefecture can depend on the weather and when visitor numbers rise and fall. The hottest average temperature in Niigata Prefecture falls in July, when visitor numbers are slightly high and weather is mostly sunny with moderate rain. The coolest average temperature in Niigata Prefecture falls in January and February. February has average visitor numbers and mostly cloudy weather.

Calendar Month	Temperature	Precipitation	Cloudiness	Occupancy	Pricing
January	34.7°F (1.5°C)	Moderate Rain	Very Cloudy	Average	Slightly High
February	34.7°F (1.5°C)	Light Rain	Mostly Cloudy	Average	Slightly High
March	41.5°F (5.300000000000001°C)	Light Rain	Mostly Cloudy	Average	Average
April	50.0°F (10.0°C)	Light Rain	Mostly Sunny	Average	Average
May	59.7°F (15.4°C)	Light Rain	Mostly Sunny	Slightly Low	Average
June	67.5°F (19.700000000000003°C)	Light Rain	Mostly Sunny	Slightly High	Slightly Low
July	75.0°F (23.9°C)	Moderate Rain	Mostly Sunny	Slightly High	Average
August	74.7°F (23.700000000000003°C)	Light Rain	Mostly Sunny	Slightly High	Average
September	70.5°F (21.4°C)	Light Rain	Mostly Sunny	Average	Slightly Low
October	55.4°F (13.0°C)	Light Rain	Mostly Sunny	Slightly Low	Average
November	50.2°F (10.1°C)	Light Rain	Mostly Cloudy	Slightly Low	Slightly Low
December	40.3°F (4.6000000000000005°C)	Moderate Rain	Very Cloudy	Average	Slightly High

The nearest major airports for your trip to Niigata Prefecture

To reach Niigata Prefecture, consider flying into one of the major airports nearby. Tokyo Haneda Airport (HND) is approximately 272.0km away, with excellent hotels such as The Prince Park Tower Tokyo, located 12.9km from the airport, and The Capitol Hotel Tokyu, 14.5km away, both offering convenient shuttle services. Tokyo Narita Airport (NRT), situated 267.2km from Niigata, has options like Hotel Nikko Narita, just 0.14.5km away. Alternatively, TOYama Airport (TOY), 215.7km from Niigata, features hotels like Daiwa Roynet Hotel Toyama Station, 6.4km from the airport, providing easy access for travellers.