Twice to 3 times the size of the Covent Garden hotels at a fraction of the price yet has luxury options of having a nice kitchenette, excellent breakfast, and awesome social hour food/wine/beer on Mondays, Wednesdays, and Fridays.
Has free laundry facilities.
Staff is super super friendly and helpful.
Clients are mostly professional adults, so place is quiet even when it's filled to capacity.
Super clean and fully refurbished about 7 years ago, but looks new today.