East Florence

Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side
Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Kennedy-Douglass Center for the Arts

You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

RM100
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

RM100
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is RM1,057 per night from 11 Feb to 12 Feb
RM1,057
RM1,216 total
11 Feb - 12 Feb
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9/10 Wonderful! (754 reviews)
The staff was excellent! We made it out of the ice storm in MS. We had no powe and no water with a 5 month old and 3 year old. The staff was so accommodating. So thankful for this beautiful Resort to take shelter in. Thank you all!

Reviewed on 27 Jan 2026

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
Fully refundableReserve now, pay when you stay
The price is RM511 per night from 13 Mar to 14 Mar
RM511
RM587 total
13 Mar - 14 Mar
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (332 reviews)
The room was great!

Reviewed on 29 Nov 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is RM259 per night from 24 Feb to 25 Feb
RM259
RM287 total
24 Feb - 25 Feb
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (149 reviews)
Clean room and price friendly

Reviewed on 31 Jan 2026

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W Tuscumbia AL
The price is RM325 per night from 11 Feb to 12 Feb
RM325
RM361 total
11 Feb - 12 Feb
includes taxes & fees
Stay at this business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (684 reviews)
Staff was very helpful and nice

Reviewed on 2 Feb 2026

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is RM668 per night from 12 Feb to 13 Feb
RM668
RM772 total
12 Feb - 13 Feb
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (819 reviews)
Nice staff clean. Might want to bring ear plugs as you can hear people in halls and neighboring rooms.

Reviewed on 19 Jan 2026

The Stricklin Hotel
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is RM264 per night from 3 Mar to 4 Mar
RM264
RM293 total
3 Mar - 4 Mar
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (1,000 reviews)
Staff was extremely courteous my stay was very pleasant

Reviewed on 1 Feb 2026

Days Inn by Wyndham Muscle Shoals Florence
See all 199 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence