I have not stayed in such a place before. As I did not have a printout of the booking email to hand (only jotted the post code for my sat nav) I was very anxious that there were no signs at all for 'hotel', 'accommodation' or the like. I drove around the campus for a considerable time until, luckily, I found someone who could help. I was fearful that I'd have to give up and seek known accommodation in Bedford. Please put up at the least, a little symbol of a hotel on the incoming sign board.