Riviera dei Fiori

Travel Guide

Sanremo - Riviera dei Fiori
Sanremo - Riviera dei Fiori showing a small town or village and a city
Sanremo - Riviera dei Fiori showing island images and general coastal views
Photo provided by Expedia
Photo provided by Expedia

The dreamy Riviera of Flowers is famous for its blooms, natural beauty and the picturesque resort town of Sanremo.

Soak up the sun and smell the perfumed air in the Riviera dei Fiori, one of the most beloved stretches along Italy’s northwestern coastline approaching the French border.

Like that of its surrounding regions, the Riviera dei Fiori’s mild climate and relaxed approach to life have attracted tourists for centuries. It has traditionally been a flower-growing region, known for mimosas, buttercups and lavender. Enjoy splashing around on pebbly beaches and strolling through the wooded hills behind them. Laze in the sun eating olives and gaze out at the shimmering sea.

The focal point of the Riviera dei Fiori is the resort town of Sanremo, whose nicknames “Pearl of the Italian Riviera” and “City of Flowers” reveal its loveliness. Sanremo is also famous for olive oil production. It has a historic port, still used for boat trips and cruises.

The Sanremo town centre is a pedestrian-only, preserved medieval precinct called La Pigna, where you can stroll through centuries of Riviera life. Try your luck at the town’s lavish art nouveau-style casino and gaze at the stunning interior of the Madonna della Costa Sanctuary. Get dizzy with colour and perfume at Sanremo’s Flower Market, where you can find gorgeous local blooms.

In the bushy wilderness behind Sanremo is the Valle Argentina, perfect for hiking or cycling along the unique Riviera landscape under a big blue Mediterranean sky. This region is dotted with lush public gardens to wander through on a warm day, including those at the Villa Nobel, a gorgeous old house made into a museum of human achievement. Alfred Nobel spent the last part of his life here.

Outside Sanremo itself, visit the fortified old town centre of Ventimiglia, about 12 miles (20 kilometres) away. Drive between the regional centers in the Riviera dei Fiori or use the Trenitalia, which provides regular rail services along stunning vistas.

Where to stay in Riviera dei Fiori

Sanremo showing general coastal views and a city

Sanremo Centre

4.5/5(2 area reviews)

Sanremo Centre is noteworthy for its casinos, and you can make a stop at top attractions like Sanremo Market and Ariston Theatre.

Sanremo Centre
Sanremo showing general coastal views and a city

Sanremo Old Town

You'll enjoy the museums and parks in Sanremo Old Town. You might want to make time for a stop at Giardini Regina Elena or Museo Civico.

Sanremo Old Town
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Oneglia

Travellers like the historical sites in Oneglia, and Villa Grock is a top attraction you might want to visit.

Oneglia
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Old Town Ventimiglia

Casinos, waterfront views and beaches are some highlights of Old Town Ventimiglia. You might stop by Port of Ventimiglia or Ventimiglia Market while you're in the area.

Old Town Ventimiglia
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Regione Ronchi

While Regione Ronchi isn't home to many top sights, Porto Marina Aregai and Pista Ciclabile della Riviera Ligure are some notable places to visit nearby.

Regione Ronchi
Best Western Hotel Nazionale

Best Western Hotel Nazionale

4 out of 5
Corso Matteotti 3, Sanremo, IM
Fully refundableReserve now, pay when you stay
The price is RM496 per night from 26 Oct to 27 Oct
RM496
RM565 total
26 Oct - 27 Oct
includes taxes & fees
Stay at this 4-star spa hotel in Sanremo. Enjoy free WiFi, a full-service spa, and breakfast (surcharge). Popular attractions Arma di Taggia Beach and Casino ...
8.6/10 Excellent! (586 reviews)
"Great location, reasonable price, enjoyable stay"

Reviewed on 3 Sept 2025

Best Western Hotel Nazionale
Villa Sylva & Spa

Villa Sylva & Spa

3 out of 5
Via Privata Garbarino 2, Sanremo, IM
Stay at this 3-star spa hotel in Sanremo. Enjoy free breakfast, free WiFi, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (606 reviews)
"Clean room, friendly helpful staff, central location. We would definitely recommend! We had a lovely stay!"

Reviewed on 10 Oct 2025

Villa Sylva & Spa
Miramare the Palace Hotel

Miramare the Palace Hotel

5 out of 5
Corso Matuzia, 9, Sanremo, IM
Stay at this 5-star luxury hotel in Sanremo. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (183 reviews)
"Beautiful resort. Wonderful staff!"

Reviewed on 1 Oct 2025

Miramare the Palace Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Residence dei Due Porti

Residence dei Due Porti

4 out of 5
Corso Trento Trieste 21/23, Sanremo, IM
Stay at this 4-star beach residence in Sanremo. Enjoy free WiFi, a beach locale, and a rooftop terrace. Our guests praise the helpful staff in our reviews. Popular ...
9.6/10 Exceptional! (220 reviews)
"Everything was better than expectations"

Reviewed on 5 Sept 2025

Residence dei Due Porti
Residence del Prado

Residence del Prado

3 out of 5
Corso Villaregia 120, Riva Ligure, IM
Stay at this 3-star beach residence in Riva Ligure. Enjoy free WiFi, parking (surcharge), and a picnic area. Popular attractions Arma di Taggia Beach and Nautilus ...
8.8/10 Excellent! (25 reviews)
"We only stayed one night unfortunately, wish we could have stayed longer. Very close to grocery store and many restaurants. Great apartment. Great view of the ocean."

Reviewed on 29 May 2023

Residence del Prado
Boutique Apartment Bucanieri Luxury Room

Boutique Apartment Bucanieri Luxury Room

Ventimiglia
Stay at this apartment in Ventimiglia. Enjoy cable TV channels. Popular attractions Port of Ventimiglia and Ventimiglia Market are located nearby.
Boutique Apartment Bucanieri Luxury Room
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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