Ullared

Travel Guide

A snowy landscape with a red barn, trees, and a sunset sky.
A forested hillside with a clear sky.

An iconic department store has taken over the centre of this village, which is graced with a large lake, an outdoor spa and a ski slope.

Known for hosting the largest store in the entirety of Scandinavia, Ullared is a favourite among bargain hunters. Its city centre is dominated by shops with low prices, while wooded hills and a lake surround the outskirts. Browse the range of boutiques and stores for the best prices on everything from gaming and toys to fashion and accessories.

Arrive at the enormous Gekås department store and wander through the ground floor’s 24 distinct sections. Among the shopping categories are Toys, Flowers and Sport & Leisure. Take a break with a hot drink in the third-floor café, which is next to a hairdresser. On the fourth floor is a children’s playground.

Behind the department store and its enormous parking lot is picturesque Musasjön Lake. Hike through the surrounding woodland and walk out along one of the piers that jut out over the water. Listen to the patter of the large fountain in the lake’s southeastern corner.

Behind the warehouse is a large camping site owned by Gekås for motorhomes and caravans. Set up a tent for your family between the hills and fields near the lake. The campground also provides a hotel and a motel as well as a range of cabins that are partially harmonized with nature.

Enjoy the warm summer weather by taking a trip to the open-air spa, with its hot tubs and grill. In winter, a ski slope opens in the woods. Rent equipment and get lessons at the Ullared Ski Club, before zooming down the hill.

The village is located in Halland County in the southwestern corner of Sweden. Drive south from Gothenburg for 60 miles (100 kilometres) to get here in about 90 minutes and continue south for an hour to reach Halmstad. You can also take a bus here from the village of Varberg on the western coast.

Go shopping all day, before sleeping beneath the stars in Ullared.

Joe Getaway - Stugby Ullared

Joe Getaway - Stugby Ullared

3 out of 5
Buskabygd 106 Ullared Halland
The price is RM340 per night from 7 Oct to 8 Oct
RM340
RM499 total
7 Oct - 8 Oct
includes taxes & fees
Stay at this holiday park in Ullared. Enjoy free parking, a sauna and a garden. Popular attractions Gekas and Tjärnesjön are located nearby.
Joe Getaway - Stugby Ullared
Alkoven Logi

Alkoven Logi

3 out of 5
Hagabergsvägen 5 Ullared
The price is RM252 per night from 2 Oct to 3 Oct
RM252
RM282 total
2 Oct - 3 Oct
includes taxes & fees
Stay at this family-friendly hotel in Ullared. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. ...
Alkoven Logi
Varbergs Kusthotell

Varbergs Kusthotell

4 out of 5
Nils Kreugers väg 5 Varberg
The price is RM587 per night from 19 Oct to 20 Oct
RM587
RM657 total
19 Oct - 20 Oct
includes taxes & fees
Stay at this beach hotel in Varberg. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.6/10 Excellent! (1,559 reviews)
"Beautiful location and views. Lovely rooms. Friendly staff and very good food!!! Highly recommend!"

Reviewed on 23 Sept 2026

Varbergs Kusthotell
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Apelviken Lägenhetshotell

Apelviken Lägenhetshotell

3 out of 5
Sanatorievägen 4 Varberg
Stay at this family-friendly aparthotel in Varberg. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Kåsa and Apelviken Beach are located ...
9.6/10 Exceptional! (584 reviews)
"The breakfast was good and the place was spacious."

Reviewed on 8 Jul 2026

Apelviken Lägenhetshotell
ApelvikStrand

ApelvikStrand

4 out of 5
Surbrunnsvägen Varberg Hallands län
Stay at this villa in Varberg. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions Apelviken Beach and Kåsa are located nearby.
ApelvikStrand
First Camp Björkäng-Varberg

First Camp Björkäng-Varberg

3.5 out of 5
Havsbadsvägen Tvaaker
Stay at this beach cabin in Tvaaker. Enjoy free Wi-Fi, free parking and a beach locale. Popular attractions Varberg Golf Club and Apelviken Beach are located ...
7.6/10 Good! (35 reviews)
"Rymlig stuga för lite större familj, stor trädgård perfekt för lekar."

Reviewed on 14 Jun 2026

First Camp Björkäng-Varberg
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Ullared attractions