Purmamarca

Travel Guide

A town nestled against a mountainous backdrop with terraced houses and sparse vegetation.
A mountain range with layered rock formations and sparse vegetation.
A bustling outdoor market with colorful textiles and pottery stalls, set against a backdrop of red mountains and clear skies.
A mountainous landscape with a clear sky.
A rugged mountainous landscape with a small settlement nestled in the valley.

Marvel at the reds, pinks and yellows in the otherworldly terrain of this scenic town in the heart of the Quebrada de Humahuaca mountains.

Purmamarca is in a historic area of natural beauty, where people have settled for many thousands of years. Known for its colourful mountains, the area has a rich local culture and markets selling traditional garments. Wander through the trails that lead from the town centre and relish the beauty of the region.

Bring your camera to the Hill of Seven Colours, which is just 1 mile (1.6 kilometres) west of the town centre. Marvel at the blend of glorious hues that appear as though painted on the rock face. Pink, red, orange and yellow merge on this rainbow-like formation. It is part of the Paseo de los Colorados trail that loops back around to the commune.

Visit the small market in the town centre to peruse the locally made items. Chat with residents and browse the Bolivian hand-woven textiles. Several restaurants serve up the specialties of the region, such as the nation’s famous steak.

Stroll through the narrow, cobbled streets and appreciate the whitewashed walls of the buildings, which are made of typical Spanish colonial design. Beside these structures are adobe houses and ancient algarrobo trees.

Note that the name of the town is from the Aymara language, meaning Desert City. Travel north through the Quebrada de Humahuaca region to reach the city of Humahuaca. Learn about the arrival of Spanish settlers to this part of Argentina and the struggle for autonomy at the Heroes of the Independence Monument.

This region stays dry for most of the year, with summer showers from December to February. Summers are warm and winters drop below freezing at night.

Embark on one of the tours from nearby cities that drop you off in this town for 1 day. It is 115 miles (185 kilometres) north of Salta and 40 miles (64 kilometres) north of Jujuy in the northwestern part of Argentina. Fly to the Martín Miguel de Güemes International Airport in Salta. You can get around the village of Purmamarca on foot.

Purmamarca has an unforgettable skyline with colourful rocks looming over the town from all directions.

Alma de Purmamarca

Alma de Purmamarca

3 out of 5
Finca Cholaloc Purmamarca Jujuy
Stay at this hotel in Purmamarca. Enjoy free breakfast, free Wi-Fi and free bicycles on-site. Popular attractions Cerro de los Siete Colores and Plaza 9 de Julio ...
10/10 Exceptional! (2 reviews)
"Highly recommend staying at Alma de Purmamarca, we had an amazing experience and will definitely stay here again if we are ever lucky enough to visit Jujuy again. Christian at the reception desk was so polite and helpful. he always answered every question and needs with a true smile on his face. ..."

Reviewed on 26 Jun 2026

Alma de Purmamarca
Pristine Salinas Grandes Luxury Camp

Pristine Salinas Grandes Luxury Camp

3 out of 5
Salinas Grandes Purmamarca
The price is RM2,918 per night from 27 Jul to 28 Jul
RM2,918
RM4,173 total
27 Jul - 28 Jul
Stay at this hotel in Purmamarca. Enjoy free breakfast, free Wi-Fi and free parking. Popular attraction Salinas Grandes is located nearby.
10/10 Exceptional! (16 reviews)
"This experience is spectacular. The arrangements are easy, the accommodations are luxurious, the environment is breathtaking, the food is gourmet and the staff are wonderful. You’ll also do some activities on the salt flat, and they include a breathtaking stargazing opportunity with professional ..."

Reviewed on 6 Jun 2026

Pristine Salinas Grandes Luxury Camp
Marques de Tojo Hotel

Marques de Tojo Hotel

3.5 out of 5
Sta. Rosa N 4 Purmamarca Jujuy
The price is RM736 per night from 29 Jun to 30 Jun
RM736
RM736 total
29 Jun - 30 Jun
Stay at this business-friendly hotel in Purmamarca. Enjoy free Wi-Fi, free parking and a rooftop terrace. Popular attractions Plaza 9 de Julio and Cerro de los ...
8.8/10 Excellent! (119 reviews)
"Very nice property, in front of the 7 colors hills"

Reviewed on 19 May 2026

Marques de Tojo Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Colores de Purmamarca

Colores de Purmamarca

3 out of 5
Pasaje 7 Colores Purmamarca Jujuy
Stay at this villa in Purmamarca. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Plaza 9 de Julio and Paseo de los Colorados Trail are ...
9.6/10 Exceptional! (32 reviews)
"Pet friendly, muy bien ubicado y con un excelente equipo en el restaurante!"

Reviewed on 3 Apr 2026

Colores de Purmamarca
El cielo en Purmamarca

El cielo en Purmamarca

2 out of 5
703 Av. San Martín Purmamarca Jujuy
Stay at this apartment in Purmamarca. Enjoy free Wi-Fi, free parking and a garden. Popular attractions Cerro de los Siete Colores and Plaza 9 de Julio are located ...
8/10 Very good! (1 review)
"There could be no better view of the mountains than from this property. The only issue was with the heating system. If you go when it’s cold…. The apartment is not warm. Other than that… a lovely place."

Reviewed on 9 Aug 2025

El cielo en Purmamarca
Luna Jatun

Luna Jatun

3 out of 5
Avenida San Martin Purmamarca Jujuy
Stay at this holiday home in Purmamarca. Enjoy free Wi-Fi, free parking and dry cleaning or laundry services. Popular attractions Plaza 9 de Julio and Cerro ...
Luna Jatun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Purmamarca attractions

Things to do