Florence

Travel Guide

Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave, Florence, OR
Fully refundableReserve now, pay when you stay
The price is RM842 per night from 31 Jul to 1 Aug
RM842
RM947 total
31 Jul - 1 Aug
includes taxes & fees
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.2/10 Very Good! (1,018 reviews)
"Property is a short driving distance to old Florence town as well as close to great site seeing adventures! The beach is beautiful and is great for long walks! Great spot to relax, no need to drive anyplace since everything you need is right there. Pet and children friendly place! Will definitely ..."

Reviewed on 20 Jul 2025

Driftwood Shores Resort And Conference Center
Travelodge by Wyndham Florence

Travelodge by Wyndham Florence

2.5 out of 5
1084 Coast Highway 101, Florence, OR
The price is RM567 per night from 27 Jul to 28 Jul
RM567
RM638 total
27 Jul - 28 Jul
includes taxes & fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the clean rooms in our reviews. Popular ...
6.6/10 (766 reviews)
Florence Holiday
"It was very nice, we enjoyed the size if the room, would stay again."

Reviewed on 19 Jul 2025

Travelodge by Wyndham Florence
Quality Inn Florence

Quality Inn Florence

2.5 out of 5
2475 Highway 101, Florence, OR
The price is RM720 per night from 27 Jul to 28 Jul
RM720
RM810 total
27 Jul - 28 Jul
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,006 reviews)
"Very nice stay for a reasonable price."

Reviewed on 18 Jul 2025

Quality Inn Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Sanderling Sea Cottages, Unit 1 With Deck!

Sanderling Sea Cottages, Unit 1 With Deck!

3 out of 5
Waldport
Stay at this 3-star cottage in Waldport. Enjoy free parking and balconies. Popular attractions Beachside State Recreation Site and Governor Patterson Memorial ...
7/10 Good! (2 reviews)
Great location
"The location was fantastic! It was so easy to get everywhere. The cottage was outdated and a bit rundown, but it was nice and the beds were comfortable."

Reviewed on 31 Mar 2025

Sanderling Sea Cottages, Unit 1 With Deck!
Sanderling Sea Cottages, Unit 14

Sanderling Sea Cottages, Unit 14

3 out of 5
Waldport
Stay at this 3-star apartment in Waldport. Popular attractions Beachside State Recreation Site and Wave Gallery are located nearby.
"I loved this cozy cottage. Perfect views, beach access, easy drive into Waldport. They have laundry facilities on site."

Reviewed on 21 Jan 2025

Sanderling Sea Cottages, Unit 14
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

4.1
Top destination
5 - Excellent
2
5 - Excellent 29%
4 - Good
4
4 - Good 57%
3 - Okay
1
3 - Okay 14%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveller

Old Town very nice spot to stay.

4/5 - Good

Verified traveller

Nice place

4/5 - Good

Verified traveller

Great location to explore the Oregon Dunes!

5/5 - Excellent

Verified traveller

The old Town is a brilliant place in the evening. Big selection of bars and restaurants and quaint shops. Loved it.