Florence

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is RM625 per night from 27 Oct to 28 Oct
RM625
RM722 total
27 Oct - 28 Oct
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (941 reviews)
"Love this hotel. It’s my go to when I go to Florence. Lovely people who operate the hotel. Cool hotel. Walking distance to food shopping. Wine bars. And Big Bad Breakfast is a must! ❤️❤️❤️"

Reviewed on 24 Oct 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is RM347 per night from 15 Nov to 16 Nov
RM347
RM399 total
15 Nov - 16 Nov
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (881 reviews)
"The rooms were very clean and the beds were comfortable. Parking was great. The staff was nice and always helpful. There was plenty of options on the breakfast buffet. This hotel was equal to the higher priced hotels i usually stay at. I will add this Hotel to my list of Hotel to stay at."

Reviewed on 26 Oct 2026

Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

2.5 out of 5
180 Etta Gray Street Florence AL
The price is RM429 per night from 8 Nov to 9 Nov
RM429
RM493 total
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in ...
9/10 Wonderful! (653 reviews)
"Fine hotel for the purpose. Our room smelled pretty heavily of musty dog."

Reviewed on 26 Oct 2026

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free Wi-Fi, a 24-hour fitness centre and parking (surcharge). Popular attractions The Orion Amphitheater and Bridge ...
9.6/10 Exceptional! (255 reviews)
"Great location and very clean."

Reviewed on 26 Oct 2026

Anthem House Huntsville MidCity, powered by Placemakr
stayAPT Suites Auburn

stayAPT Suites Auburn

4 out of 5
1656 South College Street Auburn AL
Stay at this business-friendly aparthotel in Auburn. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Our guests praise the helpful staff and the ...
8.8/10 Excellent! (343 reviews)
"Room clean, desk attendant very nice. Room big, but what I expected in kitchen ware was less than stellar. Expected a little more for price. Looks like extended stay mostly but for one night guest with a kitchen it lacked a little."

Reviewed on 23 Oct 2026

stayAPT Suites Auburn
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Stay at this business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National Wildlife ...
9.2/10 Wonderful! (319 reviews)
"Very nice hotel… It was very clean…"

Reviewed on 26 Oct 2026

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do