For the price, this place cannot be beat. Excellent location, only 15 steps to the Insadong shopping street. Plenty of eating choices in a 10-minute walk radius. It was very cold in Seoul during my work trip, and the floor of the room is heated, as well as a bed-sized heating bad under the sheet. I stayed nice and work without getting too hot. Free water (2 bottles) and 2 boxes of juice everyday. The front desk was very helpful and enjoyed my stay very much. Yes, it is a small, inexpensive boutique hotel but it exceeded all of my expectations considering the price. If you want to save some money, you won't be wrong for staying here. Disclaimer: I traveled alone. The rooms may be too small for a family.