We stayed for 2 nights as a couple and it was a great experience, better than expected. Hotel's location is definitely a huge plus, very close to the Old Town as well as markets / shopping / food on Jaffa St. Having (paid) on-site parking was very convenient too. Breakfast was amazing, lots of choices and good service.
We arrived on Shabbat, but we were able to check in before sunset with a very short wait for room to be cleaned up.
Room was not very large but adequate for 2 people for a short stay. Having balcony was a good bonus, especially if you smoke. And free Nespresso in the room as well as unlimited coffee and tea at the lobby were nice additions. It is not necessarily a cheap choice but given the price point, we would certainly stay here again when we visit JLM and highly recommend this hotel.