Florence

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
The price is RM451 per night from 29 Apr to 30 Apr
RM451
per night
29 Apr - 30 Apr
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff in ...
8/10 Very Good! (1,006 reviews)
"Everything was nice and easy and it was a fun weekend"

Reviewed on 28 Apr 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is RM825 per night from 30 Apr to 1 May
RM825
per night
30 Apr - 1 May
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,001 reviews)
"Under construction. Closed restaurant and bar. Tv didn’t work."

Reviewed on 26 Apr 2024

Driftwood Shores Resort And Conference Center
River House Inn
River House Inn
2 out of 5
1202 Bay Street, Florence, OR
The price is RM721 per night from 29 Apr to 30 Apr
RM721
per night
29 Apr - 30 Apr
Stay at this business-friendly motel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff and the clean ...
8.6/10 Excellent! (1,002 reviews)
"I thought the location was nice and there was free parking so that was a real plus. Liked that we were close to this cute little downtown area. The amenities were a little dated but it was a good price and it was very clean."

Reviewed on 23 Apr 2024

River House Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Ocean Terrace Condominiums
Ocean Terrace Condominiums
3 out of 5
4229 SW Beach Ave, Lincoln City, OR
Stay at this 3-star beach condo in Lincoln City. Enjoy free WiFi, free parking, and a sauna. Our guests praise the clean rooms in our reviews. Popular attractions ...
8.4/10 Very Good! (552 reviews)
"This was a cute CLEAN place to stay. When we checked in i thought there might be a little mure explanation as to where the heat os and just general location of amenities. But overall we were pleased."

Reviewed on 21 Apr 2024

Ocean Terrace Condominiums
Larkspur Landing Hillsboro - An All-Suite Hotel
Larkspur Landing Hillsboro - An All-Suite Hotel
3 out of 5
3133 Ne Shute Rd, Hillsboro, OR
Stay at this business-friendly aparthotel in Hillsboro. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8/10 Very Good! (1,463 reviews)
Comfortable
"The property and accommodations are fine. The room seemed clean and was comfortable, although a bit run down (cracks in the bath tub and around base of the bathroom door) Nothing that might cause one to walk out. Staff was friendly and helpful."

Reviewed on 22 Apr 2024

Larkspur Landing Hillsboro - An All-Suite Hotel
Rockaway Beach Resort
Rockaway Beach Resort
2 out of 5
615 N Pacific St, Rockaway Beach, OR
Stay at this beach condo in Rockaway Beach. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.6/10 Excellent! (190 reviews)
"It was fabulous perfect for the working man"

Reviewed on 24 Apr 2024

Rockaway Beach Resort
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Reviews of Florence

4.1
Top destination
5 - Excellent
2
" "5 - Excellent 28.571428571428573%
4 - Good
4
" "4 - Good 57.142857142857146%
3 - Okay
1
" "3 - Okay 14.285714285714286%
2 - Disappointing
0
" "2 - Disappointing 0%
1 - Terrible
0
" "1 - Terrible 0%

5/5 - Excellent

Verified traveller
22 Jun 2019

Old Town very nice spot to stay.

4/5 - Good

Verified traveller
26 Apr 2019

Nice place

4/5 - Good

Verified traveller
29 Mar 2019

Great location to explore the Oregon Dunes!

5/5 - Excellent

Verified traveller
16 Feb 2019

The old Town is a brilliant place in the evening. Big selection of bars and restaurants and quaint shops. Loved it.