The location was great since it's in the middle of the city. Unfortunately, Fortune Deira was undergoing construction while I was there. I arrived early for check-in, 11am and the hotel staff got me a room on the 1st floor and they offered to move me to the 3rd later on in the evening when the top floors were ready around 2pm. They warned me that it was very noisy on the 1st floor late at night due to bar kareoke downstairs. They were right. It was good of them to warn me, however I was too lazy to move after I unpacked my stuff. I don't really blame them for the noise, they did warn me afterall. The thing that got to me was the smell of the room because I know for certain someone had smoked in there even though it was a non-smoking room. I opened the window to help the stench. Turning on the AC made it worse so I turned it off. Another thing that was questionable was the shower. It really wasn't a shower with walls.. in fact it had no walls, just a square tile floor where you were supposed to stand and use the moveable spray nozzle. I was worried about splashing the water all over the place... It was really odd.. but maybe it's not the culture there to have bathtubs or shower walls. I'm very tolerant. Overall it was an okay stay. The hotel attendants at the front were great. I'm not sure if this is a thing but whenever I got in line they told people to wait and served me first. I think they're suppose to serve females first in their culture.