Bay of Plenty

Hamurana which includes forest scenes
Bay of Plenty
Lake Rotoiti showing tranquil scenes and a lake or waterhole
Wai-O-Tapu Thermal Wonderland featuring a hot spring and tranquil scenes
Kuirau Park which includes mist or fog, a garden and a hot spring


Lush orchards, active volcanoes and dazzling white-sand coastlines shape the face of this exciting region in New Zealand's North Island.

The Bay of Plenty is one of New Zealand’s sunniest places, meaning that visitors flock to its sandy shorelines to soak up hours of warm sunshine throughout the year. Discover the region’s wide variety of fascinating flora and fauna, some of which is endangered or protected.

Captain James Cook anchored in this region in 1769. He declared it a “bay of plenty” due to its numerous plantations and villages. Explore this stunning area to see why this is bursting with things to do and see.

Water-based activities abound here. Take a Dolphin Seafari tour in Tauranga and swim with dolphins and possibly orca whales in their natural habitat. Kayak along the Wairoa River, which is surrounded by lush forest great for birdwatching, or around the scenic inlet of Ohiwa Harbour.

Take a boat out to White Island, an active marine volcano where hot mud and acid bubble up from deep underground. Hike to the top of Mauao, an extinct volcanic cone which offers panoramic views of the bay and the Pacific Ocean from its peak. Other popular excursion destinations include Moutohora, an uninhabited island and wildlife sanctuary where rare and endangered plants and animals such as fur seals, blue penguins and kiwis can be seen.

Sunbathe on the beaches of Ohope and Mount Maunganui, popular spots with locals because the white sands and surf. Go fishing in Whakatane, one of the sunniest towns in New Zealand which is also home to huge schools of yellowfin tuna.

Stop by the small town of Te Puke, New Zealand’s “kiwifruit capital.” Visit a working kiwifruit farm and take a photo near a giant slice of the furry fruit.

Fly into Auckland Airport and then catch a connecting flight to Tauranga, or ride one of the long-distance buses. Join a tour group or hire a guide to visit some of the outlying islands. Some of these islands are pest-free and home to endangered species, meaning certain rules must be followed during visits.

The Bay of Plenty is the perfect choice for wildlife enthusiasts, beach lovers and those who enjoy watersports.

Tours & day trips

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Water activities

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Food, drink & nightlife

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Popular places to visit


Top Bay of Plenty Hotel Deals

Whakatane Holiday Park

Whakatane Holiday Park

2 out of 5
1 Mcgarvey Rd, Whakatane, Bay Of Plenty
Whakatane Holiday Park
Awa Motel

Awa Motel

4.5 out of 5
15 The Strand, Whakatane
Awa Motel
Barringtons Motor Lodge

Barringtons Motor Lodge

4.5 out of 5
34 Landing Road, Whakatane
Barringtons Motor Lodge
One88 On Commerce

One88 On Commerce

4.5 out of 5
188 Commerce Street, Whakatane, Bay of Plenty
One88 On Commerce
Pacific Coast Motor Lodge

Pacific Coast Motor Lodge

4.5 out of 5
41 Landing Road, Whakatane
Pacific Coast Motor Lodge
Cortez Motel

Cortez Motel

2 out of 5
55 Landing Rd, Whakatane, Bay of Plenty
Cortez Motel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.