Discover the soul of Morocco’s Rose Valley through an authentic and refined experience dedicated to the legendary Damask rose.

Let your local expert guide you through the blooming rose fields, where you will walk among fragrant gardens and learn the story behind one of the world’s most precious flowers. From its ancient origins to its arrival in the valley, gain deep insight into the cultural, botanical, and economic importance of the Damask rose.

During the harvest season, witness (and even participate in) the traditional hand-picking of roses, a delicate ritual carried out at sunrise by local families. Learn how these fresh petals are collected and delivered daily to trusted local cooperatives.

Continue with a visit to a certified women’s cooperative, where you will explore the full transformation process—from fresh roses to high-quality rose water, essential oils, and natural cosmetic products. These cooperatives follow strict hygiene and quality standards, holding official certifications for both food and cosmetic production, ensuring authenticity and excellence.

Your guide will walk you through the distillation techniques (seasonal), the workshop, and the final product displays, offering a complete understanding of this traditional craft led by local women.

To conclude, enjoy a relaxing moment with a glass of traditional Moroccan tea infused with dried Damask roses, a beautiful expression of local herbal culture. Discover how fresh roses are used to create delicacies such as rose jam and other artisanal products.