What if Rome wasn't just something to look at but something to live?
Most families arrive in Rome excited. But within an hour, the kids are dragging their feet, the parents are stressed, and everyone is staring at their phones. History becomes a blur of marble and dates.

LooksArt turns Ancient Rome into your family's greatest adventure.
Your mission begins the moment you meet our team in the heart of Rome. We give your child a special Adventure Backpack - packed with secret envelopes, a map of Ancient Rome, stickers, artefacts, and mystery missions. We activate the LooksArt app on your phone. And then we set you free.

From that moment, you're not tourists. You're agents on a classified mission.
You'll follow Looks - a wisecracking Archaebot from the future and Una Valeria Lupina, an 11-year-old street-smart Roman girl who somehow got lost in the present and needs your help to get home. Together, they guide your family through Rome's most iconic sites with cinematic storytelling, hidden secrets, and surprising facts that actually stick.
Along the way, your family will crack riddles at Piazza Venezia, uncover the real name of the Colosseum, hold a piece of the Colosseum in their hands at Palazzo Venezia, search for a secret dinner party inside a bronze horse, decode symbols on the Vittoriano, find the world's first shopping mall, piece together the founding myth of Rome beside the Capitoline Wolf, and solve the mystery of who really killed Julius Caesar - standing exactly where it happened.

Every stop brings a new challenge: a sealed envelope to open, a sticker to place on the ancient map, a photo mission, a riddle to solve, a choice that changes the story. Kids aged 7–14 stay completely engaged. Parents discover a Rome they never knew existed!

You explore at your own pace, with no group, no rush, and no one telling you to keep up. The route takes approximately 2 hours on foot through the historic centre, covering landmarks from Piazza Venezia to the Pantheon.
This is not sightseeing. This is shared family storytelling - the kind that becomes a memory you return to for years.