Riga has more Art Nouveau buildings than any other city in the world, yet most visitors spend their entire trip in the Old Town without seeing a single one. This tour fixes that.

Over two hours, your local guide walks you from the Old Town into the heart of the Art Nouveau district, where the architecture shifts dramatically from medieval to something far stranger and more elaborate. You'll learn why Riga became the unlikely capital of this movement at the turn of the 20th century, when the city was booming and wealthy residents wanted buildings that announced it.

The centerpiece of the tour is Alberta Street, one of the most remarkable streets in Europe, lined almost entirely with Art Nouveau facades. Here you'll encounter the work of Mikhail Eisenstein, the most controversial architect of the movement in Riga. His buildings are deliberately theatrical: giant faces, screaming masks, elaborate figures crowding every surface. Your guide will tell you who Eisenstein was, why his work divided opinion so sharply, and what his famous son Sergei, the filmmaker, thought of it all.

You'll also discover how different architects approached the style differently. Some went fully decorative, covering facades in ornament and symbolism. Others took a cooler, more rational approach, blending Art Nouveau with national Latvian motifs. Walking the streets, you'll start to see the difference.

The group is kept small, with a maximum of 20 people. From 10 participants onwards, your guide uses a microphone and everyone gets an audio receiver, so you catch every word without having to crowd around.