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A rusty metal surface with the word 'TROIT' engraved on it. 1
A large, multi-story building with a classical architectural style, featuring a central entrance with large arched windows and a symmetrical facade. 2
A cityscape with a prominent skyscraper, a large stadium, and a Comerica Park sign. 3
A suburban street with two-story houses, a clear sky, and a well-maintained lawn. 4
A tall, brown building with many windows and a clear blue sky in the background. 5
By Red Thread
Free cancellation available
Price is RM 27 per adult
See tickets

Features

  • Free cancellation available
  • 1h 25m
  • Mobile voucher
  • Instant confirmation
  • Multiple languages

Overview

  • Step into 1960s Detroit, where Berry Gordy applied auto assembly line logic to hit records. Walk from early independent recording studios to the heart of West Grand Boulevard's music empire, exploring how residential homes were transformed into a global pop culture hit factory.

    • A 2.7 km self-guided tour with 5 stops over 85 min
    • Ideal for travelers interested in Pop Culture & Media Landscapes and History & Memory
    • Immersively told in a podcast style by experts and locals
    • Matching audio content, AI guide and navigation through the app

Activity location

  • United Sound Systems Recording Studios
    • 5840 2nd Avenue
    • 48202, Detroit, Michigan, United States

Meeting/Redemption Point

  • United Sound Systems Recording Studios
    • 5840 2nd Avenue
    • 48202, Detroit, Michigan, United States

Check availability

Podcast Tour Detroit: Hitsville Assembly - Motown's Sound Factory in Multilingual

  • Activity duration is 1 hour and 25 minutes1h 25m
    1h 25m
  • Opening hours: Sat 0:00-23:59
  • English
Price details
RM 26.98 x 2 AdultsRM 53.96
Total
Price is RM 53.96

What's included, what's not

  • Inclusions
    Verified facts woven into an engaging story
  • Inclusions
    Interactive in-app guide for questions about the story and surroundings
  • Inclusions
    Precise navigation between the stops
  • Inclusions
    Immersive podcast-style audio featuring experts and locals

Know before you book

    • Service animals allowed
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels

Activity itinerary

United Sound Systems Recording Studios

  • 10m
The independent studio where Berry Gordy produced early hits and realized he needed his own complete hit-making facility.

Hotel Saint Regis Detroit

  • 10m
A classic New Center hotel that served as a meeting point for Motown executives, visiting celebrities, and international press.

Fisher Building

  • 10m
An Art Deco architectural icon housing radio stations and media offices that amplified the Motown sound.

2638 W Grand Blvd

  • 10m
An administrative office house within the expanding Motown campus, representing the business infrastructure of the label.

2648 W Grand Blvd

  • 10m
The publishing headquarters where Berry Gordy secured rights to Motown's song catalog, serving as the final stop and epilogue of the tour.

Location

Activity location

  • LOB_ACTIVITIESLOB_ACTIVITIES
    United Sound Systems Recording Studios
    • 5840 2nd Avenue
    • 48202, Detroit, Michigan, United States

Meeting/Redemption Point

  • PEOPLEPEOPLE
    United Sound Systems Recording Studios
    • 5840 2nd Avenue
    • 48202, Detroit, Michigan, United States

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