Our final stop is the world-famous Rick’s Cafe. It was the first public bar and restaurant of its type on the West End Cliffs. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Here, you’ll see many people cliff jumping during the day and at sunset. Feel free to join in (at your own risk!) or just sit back with a long, cool drink and enjoy the fun. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and their sunsets have become a Jamaican tradition. Alongside great vibes, music and refreshments, Rick’s Cafe is known for its outstanding food, where you can fill up before we make our way back to Montego Bay.