Here guests will see the first public bar and restaurant of its type on the West End Cliffs of Negril, offering an alternative to Negril's majestic seven-mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and the sunsets have become a Jamaican tradition. Jam to contagious reggae music, swim in the pool with a beautiful ocean view and if you are brave enough, jump off the cliff, and eat real Jamaican food with real Jamaican flavors and drinks. The sunset tour is not famous for any reason. The view of the Jamaican sunset is the best at the very west of the island. There might even be an evening show right after the sun sets and just nuff vibes, Jamaican style. Shopping in Negril can be arranged, just ask your driver as soon as you board and always feel free to communicate with your guide.