This e-bike experience is built around a clear connection between land, history, and movement.

Ride at a relaxed pace along low-traffic country roads and rural paths across the rolling Murgia hills surrounding Gioia del Colle. Vineyards, dry-stone walls, open pastures, and wide horizons define the landscape. Electric assistance keeps the ride fluid and accessible, allowing time to observe rather than rush.

Along the route, the ride passes the Stele of Primitivo Wine, which marks the birthplace of the Primitivo grape variety, first identified here at the end of the 18th century. The cycling route becomes a physical and symbolic journey through the land where this wine was born.

Depending on the option selected, the experience may conclude with a guided Primitivo wine tasting at a local winery, a wine toast in the vineyard, or no tasting at all, focusing entirely on the ride and landscape.

This is not a performance ride. It is a slow, sensory experience designed to connect territory, history, and rhythm.

Gioia del Colle is easily reachable by direct train from Bari and Taranto in just a few minutes, making the experience accessible even without a car.