As a new travel hub in the Fuji Kawaguchiko area, this vibrant spot offers a market featuring local foods and crafts, gourmet dining, and regular events. It’s the perfect place to fully enjoy Yamanashi’s food, culture, and experiences.

Nestled within the forests along the shores of Lake Kawaguchi in Fuji Kawaguchiko Town, this museum seamlessly integrates the beauty of nature into its space. It is a “total art environment” embodying the artist’s philosophy through the revival of traditional techniques, innovative architecture, and meticulously crafted gardens. Set in a prime location overlooking Mt. Fuji, visitors can enjoy a unique experience that harmonizes visual beauty and spiritual tranquility. The museum also showcases the exquisite kimono works of the genius dyeing artist Itchiku Kubota (1917–2003), who independently revived and evolved the lost Edo-period dyeing technique called "Tsujigahana," creating the magnificent "Itchiku Tsujigahana" textiles.

Located on the northern shore of Lake Kawaguchi, this photogenic spot features vibrant flowers blooming against the stunning backdrop of Mt. Fuji. The approximately 350-meter-long flower promenade, called the "Flower Road," showcases over 90 varieties of flowers throughout the seasons—tulips and moss phlox in spring, lavender from late June to mid-July in summer, and bright red kochia (bassia) bushes in autumn.

This sake brewery, with over 300 years of history, is renowned for its handcrafted brewing that utilizes Mt. Fuji’s pure spring water and the region’s cool climate. Visitors can deepen their appreciation of the “Kai no Kaiun” sake brand through tours and tasting experiences. The site also features centuries-old gardens and offers insight into the brewmaster’s lifestyle, making it an ideal destination for those seeking cultural and experiential travel.