Seven Mile Beach is much more than a chill on the sand and dip in the water experience; on these shores you can have an experience that is as laid-back, or as amped up as you desire. And by amped up we mean that Seven Mile Beach is also party central, so depending on what part of Seven Mile Beach Negril you decide to set up for the day you can expect lots of music, food, and drinks flowing in abundance. You can also bring along your own snacks and drinks, but if you don’t, you’ll still have plenty of options for dining, from casual to higher end. At Seven Mile Beach, you won’t have any trouble finding somewhere to hangout; some spots come with lounge chairs where you can chill. Unlike some of the other more secluded beaches on the island you’ll find restrooms and changing facilities. It is recommended that you use the ones in the more popular establishments which are usually better appointed, especially if you’re travelling with kids.

Rick’s Cafe draws locals and visitors alike for many reasons: live reggae music, delicious drinks, an incredible view of Negril’s famous sunsets, and, of course, Negril cliff diving. Any time of the day, you’ll notice people taking turns jumping off into the crystal clear water below. The lowest ledge is about 8 feet above the water while the highest is 40 feet. While you’re there, you may even see a daring local putting on a show as they climb to the tops of trees above the cliffs to dive off. Known as one of the best diving spots in the Caribbean, Rick’s was the first official public bar and restaurant in the area. Islanders have been coming to this property to eat and drink since 1974 and to dive long before then. Rick’s is still worth a visit, and jumping from the cliff’s here is a “right of passage” in Negril. Whether you experience the thrill of jumping yourself or take a front row seat to watch others take a dive, we suggest enjoying a drink while you take in the sunset.