Things to do in Seoul
Explore thousands of activities with free cancellation and no added fees.
Design your experience with airport transfers, excursions, day tours & more.
Get an insider's look in what to book before you travel.
Most popular experiences in Seoul
Tours & day trips
See all 413 activitiesOpens in new tabBest DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Shopping & fashion
See all 19 activitiesOpens in new tabBest of Seoul Shopping Tour
Private & custom tours
See all 127 activitiesOpens in new tabSeoul Night "Private Tour"(Korean BBQ, N-Tower, Seoul Fortress, Local Marke...
Adventure & outdoor
See all 39 activitiesOpens in new tabSeoul: Nami Island and Garden of Morning Calm Day Trip
Spa & wellness
See all 3 activitiesOpens in new tabJjimjilbang (Korean Dry Spa)
Popular places to visit
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Starfield COEX Mall
You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
Gwanghwamun
Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Areas of Seoul
Myeong-dong
Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.
Gangnam-gu
Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.
Hongdae
You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Trickeye Museum, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.
Dongdaemun-gu
You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
- Lotte World
- Lotte World Tower
- Gyeongbokgung Palace
- Namdaemun Market
- Starfield COEX Mall
- Lotte Outlets Seoul Station
- COEX Convention and Exhibition Center
- N Seoul Tower
- Gocheok Sky Dome
- Olympic Park
- Dongdaemun History and Culture Park
- Guro Digital Complex
- Seoul City Hall
- Korea University
- Namsan Park
- Yeonsei University
- Dongdaemun Design Plaza
- Myeongdong Cathedral
- Gwangjang Traditional Market
- Garosu-gil
- Apgujeong Rodeo Street
- Gasan Digital Complex
- Seoul World Cup Stadium
- YG Entertainment Building
- Ewha Woman's University
- Itawon Street
- Cheonggyecheon
- Hotels near Lotte World
- Hotels near Lotte World Tower
- Hotels near Namdaemun Market
- Hotels near Gyeongbokgung Palace
- Hotels near Starfield COEX Mall
- Hotels near Bukchon Hanok Village
- Hotels near COEX Convention and Exhibition Center
- Hotels near Olympic Park
- Hotels near N Seoul Tower
- Hotels near Gocheok Sky Dome
- Hotels near Seoul City Hall
- Hotels near Guro Digital Complex
- Hotels near Namsan Park
- Hotels near Hyundai Premium Outlet
- Hotels near Dongdaemun Design Plaza
- Hotels near Myeongdong Cathedral
- Hotels near Gwangjang Traditional Market
- Hotels near Seoul National University
- Hotels near Seoul Olympic Stadium
- Hotels near Gasan Digital Complex
- Hotels near Apgujeong Rodeo Street
- Hotels near Seoul World Cup Stadium
- Hotels near Ewha Woman's University