Heineken Experience

Heineken Experience
Love beer? Sample one of Holland’s most famous beers and learn about how it’s brewed in this interesting multimedia exhibition.

A tour of the former Heineken brewery is a must if you like beer! Enjoy the self-guided tour and the interactive exhibits dedicated to this famous lager. You’ll find out the history of the brand and how it developed, and learn the secrets of the brewing process that turns hops and malted barley into this prized drink

The exhibition is housed in the Bierbrouwerij, an old brick building that was a working brewery until 1988. Today’s Heineken Experience opened following extensive renovation work in 2008, although care has been taken to preserve much of the historic interior.

Start by discovering the story of Gerard Adriaan Heineken who bought the Old Haystack brewery in 1864. His award-winning recipe and brewing techniques led to him becoming one the most famous beer manufacturers of his time. Heineken is no longer brewed on this site. Production moved to Zoeterwoude instead.

In the Old Brew Room, there’s authentic equipment such as the large mash tuns used for boiling up the barley. If you have any questions, staff are always on hand to explain the processes that once took place in this high-ceilinged heart of the brewery.

Take a seat in the 4-D roller coaster multimedia experience for a light-hearted take on events from the perspective of a bottle of beer. Try the Draught Challenge to test your skills at pouring and bottling your very own Heineken. Don’t miss the Stable Walk where you can admire the magnificent Clydesdale horses that are still used to pull the promotional wooden beer carts around Amsterdam.

Unsurprisingly, your self-guided tour finishes in the Tasting Bar, where you’ll be treated to a couple of fresh Heineken beers in futuristic-looking surroundings. Get into the party mood with the disco, or just quietly savour your drink. The gift shop sells a great range of beer-themed souvenirs.

The Heineken Experience is open daily except for certain public holidays, and the tour takes approximately two hours. Arrive early to beat the crowds, or book your tickets in advance via the official website. The closest tram stop is Stadhouderskade, and the hop-on, hop-off cruise stops at the Heineken landing stage. Car parking spaces are very limited.

Reviews of Heineken Experience

4.4
Top destination
5 - Excellent
274
" "5 - Excellent 57.32217573221757%
4 - Good
144
" "4 - Good 30.1255230125523%
3 - Okay
42
" "3 - Okay 8.786610878661088%
2 - Disappointing
14
" "2 - Disappointing 2.928870292887029%
1 - Terrible
4
" "1 - Terrible 0.8368200836820083%

4/5 - Good

Verified traveller
17 Mar 2020

Didn’t actually see any beer being made in real live which was disappointing for my husband.

5/5 - Excellent

Verified traveller
2 Jan 2020

Buy tickets before your visit or be prepared for a long queue.

5/5 - Excellent

Abbie
12 Nov 2019

Really worth doing, such an interesting tour.

4/5 - Good

Verified traveller
23 Sep 2019

If you can, go in the morning.

2/5 - Disappointing

Graham
19 Apr 2019

This was our only disappointment in Amsterdam as it';s targeted at the under 30 age group

5/5 - Excellent

Verified traveller
13 Apr 2019

Book On Line to avoid disappointment and if you can afford it, go VIP Trip

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