Expedia’s 2013 Flip Flop Report is an analysis of the behaviour and preferences among beachgoers around the world. The inaugural online study spans Asia, North America, South America, Europe, and Australia, and reveals the habits and attitudes toward beach holidays of over 8,000 travellers in 21 countries.

The study showed that for Malaysians, the most popular beach activity at a high of 76% is actually "sitting back and watching people go by" as their favourite pastime. Malaysian vacationers rank the highest in the world with 69% will get intimate with their partner on beach getaway and 20% says they will get intimate with a stranger.